Morrison “Mo” Shafroth leads Momentum from his office in Boulder, Colorado, near the iconic Flatirons and South Boulder Creek.
With more than 20 years in financial services public relations, Shafroth has developed and directed numerous communications campaigns for leading firms across asset management and financial services.
Prior to starting Momentum, he was director in the financial services practice at New York-based Peppercomm and served as vice president at Walek & Associates, a leading financial services agency, also based in New York. He also led financial services and sustainability practices at CSG|PR in Denver.
Previously, he was director of corporate communications at Charles Schwab & Co., Inc., where he led award-winning communications programs Charles Schwab Bank, Schwab Advisor Services initiatives and Schwab's $500-billion mutual fund business. He started his career in public relations at the Pacific Exchange.
A former editor of San Francisco Business Magazine and reporter at the San Francisco Examiner, Burlington Free Press and Livingston Enterprise, Shafroth received his bachelor’s degree in political science and environmental studies from the University of Vermont.
He is married to Barr Hogen, a leading product developer in the natural products industry, and they have three children. When not at work, you can find Mo playing in the mountains—skiing, fishing, biking and hiking.